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How should I follow up on an introduction to a potential employer?

first-impression2Jerry from Grand Valley State University asked:

How can I most effectively follow up on an introduction to a potential employer? 

I briefly met a man who owns a small holding company in my home town. We exchanged cards, and he asked me to send him my resume.

What is the best way to follow up?

Hi Jerry

Timing is everything!  The longer you wait, the greater the possibility the potential employer will forget he met you.  So, here is my advice:

Follow up within 24 hours

Strike while the iron on hot!  That is, follow up while this potential employer still remembers meeting you.  If you wait too long, he will forget his offer to review your resume, and you will develop a reputation as someone who doesn’t follow through in a timely manner.

Remind him who you are

In the email or letter that accompanies your resume, remind him who you are and why you are contacting him. Very likely, he is a busy guy who doesn’t remember the details of every meeting or introduction. Bring him back into the moment.  Remind him it was his idea that you follow up with your resume.

Be brief and to the point

Don’t go into a lot of detail.  He already wants to see your resume.  Don’t feel the need to include the details in the body of your email.

Follow instructions

If he told you to send your resume, do so!  If he asked for a resume and references, provide that.  If you follow the instructions he gave you – no matter how informal those instructions may have been – you will show that you know how to follow instructions.  You will show you are dependable.

Market yourself

Toot your horn a little bit.  Give him reasons to review your resume immediately.  Don’t go overboard here, but take the opportunity to market yourself a little.

Ask for the next meeting

Conclude your email with a request for a next meeting.  Regardless of whether this potential employer has current openings, he can be a valuable professional contact for you immediately or down the road.  Ask for a meeting.  The better he knows you, the more willing he will be to consider you for a job now or in the future (provided, of course, that you make a good impression in the meeting!).

Following is an examples of how you might craft your email follow up:

Dear Mr. Smith,

It was a pleasure meeting you last night at the Chamber of Commerce Ribbon Cutting reception for ABC Corporation.  I enjoyed learning about how you started your holding company and grew it into the successful enterprise it is today.

Thank you for taking interest in me and my career. As I am sure you will recall, I will be completing a bachelor’s degree in business and finance in May and am eager to begin my professional career in business with a local company such as yours.

Per your request, I have attached my resume to this email for your review.  I am eager to visit with you again and learn more about possible opportunities with your company.  

All of my classes this semester meet on Mondays, Wednesdays and Fridays, I am most available to meet on Tuesdays and Thursday.  I will call your assistant next week to inquire about scheduling time on your calendar.  In the meantime, please feel free to call or email me.

I look forward to continuing our conversation!

Best Regards,

Jerry Candidate

Good luck!

matt-signature

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